Shoppable recipes are blowing up since the start of the COVID-19 pandemic.
Customers are wanting to stay indoors, and many try to avoid going to grocery stores whenever possible.
As a recipe blog publisher on Shopify, you already provide a huge value for your readers. Users of your site discover delicious recipes via your posts, and then head to the kitchen to cook them up for their family / friends.
But what do customers do if they don't have a certain ingredient?
Likely, they head to the closest grocery store (or order it online from somewhere like Walmart) and buy an ingredient that closely resembles your recipe's called for product.
Shoppable recipe cards for Recipe Kit changes that.
At Recipe Kit, we've recently released the much requested feature of allowing customers to add ingredients to their cart from within the blog post recipe card.
Shoppable recipe cards help your customers purchase recipe ingredients quicker, meaning more sales for your Shopify store.
So, who is using shoppable recipes? What advantages does it bring? How can you get it working on your Shopify store?
Why Use Shoppable Recipes?
Shoppable recipe cards bring a range of benefits to your Shopify food blog, but primarily they enable your customers to buy your product quicker.
Allowing customers to buy your products without leaving your recipe page is a quick route to increasing sales, as well as converting those former recipe readers into store customers.
According to the Recipe Guru blog:
Asda (large British supermarket company) has found that:
Consumers using recipe content to shop add three more items to their cart than when they shop without recipe content.
Customers that use recipe content to shop move from below average spenders to above-average spenders.
Who Is Using Shoppable Recipes?
Big grocery stores and e-commerce companies all over the world are jumping on the shoppable recipe craze right now.
Namely, Walmart is by far the biggest of names (about as big as you can get, anyways!) that are currently experimenting with shoppable recipes.
Walmart recently partnered up with Tasty, Buzzfeed's recipe content platform, offering Tasty users shoppable recipe cards, allowing them to buy all their recipe ingredients from the Walmart e-commerce system.
How Shoppable Recipes Work on Shopify
Shoppable recipe works & looks essentially just like a normal recipe card, but with an extra Add To Cart button that appears next to shoppable ingredients.
These shoppable ingredients are connected to your Shopify store's products, which you connect through Recipe Kit's easy recipe creator page.
If a product has inventory, Recipe Kit's shoppable recipe card will show the minimal Add To Cart button right next to the ingredient's name.
Clicking this button will add the product to the customer's cart, allowing them to check out and purchase the product with no extra steps / page redirects.
See below for an animation that shows the exact customer experience for adding a recipe ingredient to their cart via Recipe Kit's recipe card:
Get started with shoppable recipes on your Shopify store today by installing the Recipe Kit app on the Shopify App Store here.
Here is a quick little video going over how you can enable shoppable recipes on your Shopify store, let us know if you have any questions!