Food brands are transforming their Shopify stores by adding recipe collections. Why? Recipes do more than just sell products - they inspire customers, boost sales, and improve search visibility. Here's why it works:
- Keeps Customers Engaged: Recipes show how to use your products, making shopping more interactive and fun.
- Increases Sales: Shoppable recipes let customers buy all ingredients in one click, encouraging larger purchases.
- Improves SEO: Recipe content ranks well on Google, attracting new shoppers searching for cooking ideas.
Brands like Harris Farm Markets, Miso Tasty, and Tropical Sun are already succeeding with this strategy. With tools like the Recipe Kit app, you can easily add recipes to your store, link products, and create a seamless shopping experience.
Reasons Food Brands Add Recipes to Shopify Stores
Keeping Customers Interested
Want to know why smart food brands do more than just sell products? They create recipe collections that make customers come back for more.
Take Harris Farm Markets in Australia - they've turned their Shopify store into a cooking hub. Their recipes are neatly sorted by what people actually care about, like vegan options or gluten-free dishes. It's like having a personal chef who knows exactly what you're looking for.
When customers see real ways to use your products in their kitchen, they're more likely to stick around. Think about it: if you show someone how to make an amazing dish with your ingredients, they're not just buying a product - they're buying into an experience.
Plus, recipes create a buzz. When people cook something great, they love to share it. Whether they're telling friends over coffee or posting photos on Instagram, each shared recipe spreads the word about your brand.
Increasing Sales with Shoppable Recipes
Here's where it gets smart: shoppable recipes turn browsing into buying. Look at Miso Tasty, a UK brand that sells Japanese-inspired products. They don't just show you how to make ramen - they let you buy everything you need with a few clicks.
It's simple math: when someone falls in love with a recipe, they'll grab more items than if they were just shopping for one thing. And while they're at it, they might discover products they didn't even know they wanted.
Improving Search Engine Rankings
Want to show up when people search for recipes? Smart food brands use schema markup - it's like giving Google a detailed menu of what's on your page. This means your recipes can appear with mouthwatering photos, ratings, and cooking times right in the search results.
Tropical Sun gets this right. They sell Caribbean and world foods, but they also rank for searches like "Caribbean curry recipe" or "how to cook with plantains." By adding seasonal recipes - think Christmas dishes in December or BBQ ideas in summer - they stay on top of what people are searching for.
Their recipe content brings in people who are ready to cook - and more importantly, ready to shop. It's not just about selling ingredients; it's about showing up when future customers are looking for cooking inspiration.
Examples of Brands Using Recipe Collections Successfully
Harris Farm Markets
Harris Farm Markets, an Australian grocery chain, makes shopping fun and easy through their Shopify store's recipe hub. Their recipe collection helps shoppers find dishes that match their eating style - whether they're vegan, gluten-free, or anything in between. Each recipe comes with a handy shopping list that links right to their store products.
Take their "Vegan Lentil Shepherd's Pie" recipe. You'll find clear cooking steps plus quick links to buy everything you need - from lentils to veggies to plant-based stock. It's a smart way to boost sales while helping customers cook great meals.
Miso Tasty
UK-based Miso Tasty pairs video tutorials with written recipes to show off their Japanese-inspired products. Their Shopify store's recipe section puts their Miso Ramen Paste and Rich & Spicy Miso Glaze front and center. As founder Bonnie Chung puts it, "We're proud to lead on innovation and provide real solutions for home cooks wanting to cook with miso." [1]
Want to make their "Miso Glazed Aubergine"? The recipe not only shows you how but also lets you grab everything you need - from the miso glaze to sesame seeds and rice - in just a few clicks. This approach helps sell more product bundles and makes Miso Tasty the go-to spot for Japanese cooking tips.
Tropical Sun
Tropical Sun brings Caribbean and international flavors to life through recipes. Their website features dishes like Jamaican Jerk Chicken and Plantain Chips, with stories about each recipe's cultural roots. They keep things fresh with recipes that change with the seasons.
They're smart about tech too. By using recipe schema in their website code, they show up when people search for things like "Caribbean curry recipe." This brings new shoppers to their Shopify store who might never have found them otherwise.
"The revenue is there for the ones willing to put in hard work," says food industry expert Caro Cooper about using recipe collections to connect with customers and drive sales. [2]
You don't need to be a big brand to make this work. Start small with a few recipes that showcase your top products. These brands show how recipes can bring in sales, keep customers coming back, and build real connections. By adding recipes to your Shopify store, you're not just selling products - you're helping people create amazing meals.
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Steps to Add Recipe Collections to Your Shopify Stores
Want to make your Shopify store more engaging? Adding recipe collections can transform how customers interact with your products. Here's how to do it right:
Using the Recipe Kit App
The Recipe Kit app helps you create recipe cards that customers can shop from directly. It's not just another recipe tool - it's specifically built for Shopify stores to boost sales.
Here's what makes Recipe Kit stand out:
- Links ingredients straight to your products
- Creates recipe cards that Google loves
- Lets you match the design to your brand
- Shows you which recipes drive sales
Let's look at a real example: Say you're running Tropical Sun's store. You could add their Jamaican Jerk Chicken recipe and link the jerk seasoning right there in the instructions. Customers see the recipe, click, and boom - the seasoning's in their cart.
Organizing Recipes for Easy Navigation
Nobody likes hunting around for recipes. Make it easy for your customers to find what they want:
Group your recipes in ways that make sense - like "Quick Weeknight Dinners" or "Gluten-Free Favorites." Take a page from Harris Farm Markets' book - they've nailed it with clear categories like their vegetarian collection.
Pro tip: Use Shopify themes like Boundless to show off your recipes in a grid with mouth-watering photos. Add tabs to separate ingredients from cooking steps and nutrition info - keeps things clean and simple.
Making Recipes Mobile-Friendly
Here's something that might surprise you: 7 out of 10 shoppers browse stores on their phones. That means your recipes need to look great on small screens.
Pick a Shopify theme that works well on phones and tablets. Make sure images load smoothly and buttons are easy to tap - especially that "Add to Cart" button. You want customers to go from "that looks delicious" to buying ingredients in seconds, no matter what device they're using.
Conclusion
Recipe collections on Shopify help food brands connect with customers in a whole new way. By letting shoppers browse and buy ingredients straight from recipes, brands make shopping more fun and personal.
Think of it like having a friendly cooking guide who shows you exactly what you need - and lets you add it to your cart with just one click. The Recipe Kit app makes this possible by creating recipe cards that both Google and shoppers love. Plus, every ingredient links directly to products you can buy.
Here's what Recipe Kit's founder Patrick Bollenbach says about it:
Shoppable recipes are not just about selling products - they're about creating an experience that keeps customers coming back.
The results speak for themselves. When brands blend recipes with shopping, customers stick around longer and buy more. And since these recipe collections work great on phones and match each brand's look, shoppers can easily go from "that looks tasty" to "added to cart" - no matter what device they're using.