Want to grow your recipe blog on social media? Here's a proven posting schedule that works:

Platform	Posts Per Week	Best Times
Instagram	4-5 posts	12 PM daily, peak Friday
Pinterest	10-15 pins	8 PM, 4 PM, 9 PM
Facebook	3-4 posts	12 PM-2 PM weekdays
TikTok	2-3 videos	3 PM-7 PM weekdays

Here's your 5-step plan:

1. Review Your Recipes - Sort content by type (quick meals, seasonal dishes)
2. Plan Each Platform - Match content to where your audience is
3. Make Your Calendar - Schedule posts during peak engagement times
4. Set Up Work Steps - Create a weekly workflow for content creation
5. Track and Fix - Monitor performance and adjust your strategy

Key tools you'll need:

Tool Type	Purpose	Example
Calendar	Schedule posts	Vista Social
Photo Editor	Edit images	Adobe Lightroom
Recipe Cards	Format recipes	Recipe Kit
Analytics	Track results	Platform insights

Bottom line: Post consistently when your audience is most active. Focus on quality photos and clear recipe instructions. Start with one platform, then expand once you've got a system that works.

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Getting Started

Let's build your content schedule based on data, not guesswork.

Check Your Current Results

First, let's look at what your numbers tell us:

Metric	What to Check	Why It Matters
Engagement Rate	Likes, comments, saves per post	Shows which recipes your audience loves
Post Reach	Number of people who see posts	Tells if your timing hits the mark
Click-through Rate	People who click recipe links	Shows who's ready to cook
Growth Rate	New followers per month	Indicates content appeal

Pick Your Tools

Here's what you'll need in your toolkit:

Tool Type	Purpose	Examples
Analytics	Track what works	Instagram Insights, Facebook Analytics
Scheduling	Post at perfect times	Sprout Social, Buffer
Photo Storage	Keep images ready	Google Drive, Dropbox
Recipe Cards	Make posts buyable	Recipe Kit

Know Your Audience

Your analytics hold these golden nuggets:

Data Point	What to Look For
Active Times	Peak hours for your followers
Age Groups	Who's cooking your recipes
Locations	Where your cooks live
Post Types	Content that gets saved most

Here's the key: Check your stats monthly. See which posts hit big numbers and tweak your schedule based on that data.

Want to know the BEST time to post? Just peek at Instagram's tools - they'll show you exactly when your food lovers are scrolling. That's when you want your recipes to pop up in their feed.

Step 1: Review Your Recipes

Here's how to organize your recipes to make social media planning a snap.

Think of your recipes like building blocks. Each one fits into a specific spot in your content plan:

Recipe Type	Description	Best Time to Post
Quick Meals	30-min dishes, one-pot dinners	4-7 PM weekdays
Weekend Cooking	Bread, slow-cooker meals	8-11 AM weekends
Holiday & Events	Party food, seasonal dishes	2-3 weeks pre-event
Kitchen Skills	Cooking tips, techniques	1-4 PM weekdays

Now, let's match your content types with the right platforms:

Content Type	What to Share	Where to Post
How-To Guides	Baking steps, techniques	Instagram Stories
Quick Videos	Kitchen shortcuts	TikTok, Reels
Full Recipes	Complete instructions	Blog, Pinterest
Shopping Help	Ingredient lists	Facebook, Blog

Your content needs to change with the seasons:

Season	Recipe Mix	What to Cook
Spring	60/40 seasonal-regular	Fresh, light dishes
Summer	70/30 seasonal-regular	Grills, cold plates
Fall	65/35 seasonal-regular	Cozy meals, bakes
Winter	55/45 seasonal-regular	Soups, holiday food

Here's your posting game plan:

Food Type	How Often	Top Platforms	Content Style
Main Dishes	3x/week	Instagram, Pinterest	Photos + videos
Desserts	2x/week	Pinterest, Facebook	Step-by-step
Snacks	2x/week	TikTok, Instagram	Short clips
Drinks	1x/week	Instagram Stories	Quick demos

Money Move: Hook up Recipe Kit to your posts. It lets people click straight through to buy ingredients from your store. More clicks = more sales.

Step 2: Plan for Each Platform

Here's what works for recipe content on different social platforms:

Platform	Posts Per Week	Best Times	Content Type
Instagram	4-5 posts	12 PM daily, Friday peak	Photos, Reels, Stories
Pinterest	10-15 pins	8 PM, 4 PM, 9 PM	Step-by-step images
Facebook	3-4 posts	12 PM-2 PM weekdays	Full recipes, tips
TikTok	2-3 videos	3 PM-7 PM weekdays	Quick cooking clips

Let's break this down by platform:

Instagram

• Mix photos and videos (60% photos, 40% videos)
• Focus on main dishes + process shots
• Keep captions short (150-200 characters)
• Use square 1:1 format for feed posts

Pinterest

• Post 2-3 pins daily
• Split between recipes (70%) and tips (30%)
• Use tall 2:3 images
• Write detailed descriptions (200-300 characters)

Facebook

• Post once daily
• Focus on full recipes (80%) and tips (20%)
• Use wide 16:9 images
• Write longer captions (300-400 characters)

TikTok

• Post one video daily
• Focus on quick tips (90%) and full recipes (10%)
• Use full 9:16 vertical format
• Keep text brief (150 characters max)

Best Times to Post

Here's when your food content gets the most eyes:

Time	Best For	Peak Engagement
8 AM-10 AM	Breakfast recipes	Weekend mornings
11 AM-1 PM	Lunch ideas	Weekday noon
4 PM-7 PM	Dinner prep	Daily dinner rush
8 PM-10 PM	Next-day planning	Sunday evening

Quick Tip: Use Recipe Kit to make recipe cards that work everywhere. Link your store's ingredients directly in the cards - it's an easy way to boost sales through social sharing.

Step 3: Make Your Calendar

Here's how to schedule your food content for maximum impact:

Weekly Schedule

Here's when your audience is most active:

Platform	Best Days	Prime Hours
Facebook	Mon-Fri	9 AM-10 AM, 1 PM-4 PM
Instagram	Tue, Wed, Fri	6 AM-9 AM, 12 PM-2 PM
X (Twitter)	Mon-Fri	9 AM-3 PM
TikTok	Tue, Fri	12 PM-3 PM, 6 PM-9 PM
Pinterest	Fri	1 PM-3 PM

Monthly Topics

Each month gets its own food focus:

Month	Theme Ideas	Post Types
January	Healthy Eating	Meal prep, smoothies
February	Comfort Foods	Soups, baked goods
March	Spring Fresh	Salads, light meals
April	Easter Specials	Brunch, desserts
May	Grilling Season	BBQ, outdoor cooking
June	Summer Fresh	Ice cream, cold drinks

Holiday Content

These dates need special attention:

Holiday	Timing	Content Focus
Thanksgiving	Late Nov	Turkey, sides, pies
Christmas	Dec 25	Cookies, roasts, drinks
New Year	Dec 31-Jan 1	Party food, appetizers
Valentine's	Feb 14	Chocolate, romantic dinners

Recipe Timing

Match your posts to when people are thinking about food:

Time Block	Recipe Type	Platform Focus
8 AM-10 AM	Breakfast	Instagram, Pinterest
11 AM-1 PM	Lunch	Facebook, X
4 PM-7 PM	Dinner	All platforms
8 PM-10 PM	Next day prep	Pinterest, TikTok

Want better results? Use Recipe Kit to make recipe cards that work everywhere. Then schedule your posts during these peak times - it's that simple.

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Step 4: Set Up Your Work Steps

Here's a simple breakdown of your food blog workflow:

Weekly Schedule

Day	Tasks	Time Block
Monday	Grocery shopping, draft recipes	2-3 hours
Tuesday	Test recipes, take photos	4-5 hours
Wednesday	Edit photos, upload to drafts	2-3 hours
Thursday	Write posts, schedule content	3-4 hours
Friday	Extra tasks, planning	2-3 hours

Photo System

Step	Tool	What to Do
1. Edit	Lightroom	Pick best shots (5-star rating)
2. Sort	Folders	Move to recipe folders
3. Save	WordPress	Add to media library
4. Back up	Cloud storage	Keep originals safe

Platform Guidelines

Platform	Image Size	Content Type
Facebook	1200x630px	Recipe preview
Instagram	1080x1080px	Food photo
Pinterest	1000x1500px	Pin with text
TikTok	1080x1920px	Video content

Recipe Card Must-Haves

Element	Why It Matters	Result
SEO tags	Shows up in search	More traffic
Product links	Makes shopping easy	Better income
Clear steps	Easy to follow	Happy readers
Print button	Kitchen-ready format	More shares

Tools You Need

Tool	Main Use	Monthly Cost
Semrush Social	Post scheduling	$29.99
Recipe Kit	Recipe formatting	$14.99
Lightroom	Photo work	Adobe suite
Canva	Design work	Free version

Quick Tip: Block 2 hours each month for planning. Stay 2-4 weeks ahead by testing and shooting 3 recipes every week.

Step 5: Track and Fix

Here's how to measure and improve your food blog's social media performance:

Check Your Results

Metric	What to Track	Why It Matters
Post Reach	Weekly views per platform	Shows how many people see your content
Engagement	Likes, shares, saves	Tells you what your audience loves
Click Rate	Link clicks to blog	Measures traffic from social to your site
Best Times	Peak engagement hours	Shows when to post for max impact

Update Your Schedule

Your content needs regular check-ups. Here's when to do what:

Time Period	Action	Goal
Weekly	Check top posts	Find what works
Monthly	Review metrics	Spot patterns
Quarterly	Update content mix	Keep content fresh
Yearly	Platform audit	Double down on winners

Make Posts Better

Want more engagement? Here's what works:

• Add clear next steps for readers
• Show the cooking process in photos
• Connect similar recipes
• Switch up your photography

Platform Wins:

Platform	What Works	Results
Instagram	Recipe steps in carousel	202% more saves
Facebook	Process videos	More people reached
Pinterest	Tall recipe pins	More shares
TikTok	Quick cooking tips	Better engagement

Keep Up with Changes

Social media moves fast. Here's how to stay ahead:

Change Type	What to Do	When
Algorithm updates	Test new post styles	2-3 weeks
New features	Jump in early	First week
Format updates	Fix your templates	Same day
Policy changes	Check the rules	Within 24h

Fix Common Problems:

Issue	Fix	What to Expect
Low reach	Post at peak times	29% more views
Few comments	Add questions	More responses
Slow growth	Post more often	Faster growth
Low clicks	Better call-to-action	202% more clicks

Quick Win: Look at Google Search Console each week. Find recipes on page 2 of search results - small updates can push them to page 1.

Tools You Need

Here's what you NEED to run your food blog (without spending a fortune):

Calendar Tools

Tool	Main Features	Price/Month
Agorapulse	Content calendar, team planning	Free; $69/user
Publer	Visual calendar, bulk scheduling	Free; $12
Vista Social	Calendar view, post preview	Free; $15
Loomly	Content ideas, post templates	$42

Posting Tools

Tool	Best For	Starting Price
Buffer	Basic scheduling	$6/month
Hootsuite	Multi-platform management	$99/month
SocialBee	Content categories	$29/month
Later	Visual planning	$25/month

Photo and Video Tools

Tool	Key Features	Monthly Cost
Adobe Lightroom	Photo editing, presets	$9.99
Adobe Premiere Rush	Video editing	$9.99
Canva	Graphics, templates	Free; $12.99

"I first learned about Canva about 5 years ago... The most user-friendly editing app!" - Moribyan, Food Blogger

Recipe Cards

Tool	Features	Price/Month
Recipe Kit	Shoppable cards, SEO schema	$14.99
WP Tasty	Recipe cards, nutrition facts	$49/year
WP Recipe Maker	User submissions	$49/year
Zip Recipes	SEO optimization	$20/year

Here's what to look for in ANY tool you pick:

• Auto-posting capabilities
• Built-in image editing
• Analytics tracking
• Mobile app access
• Recipe schema support

Want to save time AND money? Follow these tips:

• Pick ONE tool from each category
• Test the free version first
• Make sure your tools work together
• Start basic, upgrade later

That's it. No fancy stuff needed - just these core tools to get your food blog up and running.

Tips That Work

Here's what actually moves the needle for food bloggers on social media:

Photos Matter (A Lot)

Posts with good photos get 94% more views. Here's what to do:

• Shoot in bright, natural light
• Get multiple angles of each dish
• Edit in Adobe Lightroom ($9.99/month)
• Add clean recipe cards using Recipe Kit

Know Your Platforms

Platform	When to Post	What Works Best
Instagram	Tue/Wed 6-11 AM	Square photos + Stories
Facebook	Tue-Fri 5-9 AM	Landscape shots
Pinterest	Fri 1-3 PM	Tall pins
TikTok	Tue-Sat 3-11 PM	Quick videos
X (Twitter)	Wed/Thu 4-9 AM	Tips + food pics

Work Smarter

Here's a weekly plan that works:

Day	Focus On
Monday	Shoot photos
Tuesday	Edit photos
Wednesday	Write captions
Thursday	Create recipe cards
Friday	Schedule everything

Batch Your Content

1. Pick your stack

Need	Tool	Cost
Photo editing	Adobe Lightroom	$9.99/month
Content planning	Vista Social	Free
Post scheduling	Buffer	$6/month

2. Group similar content

• Breakfast recipes
• Quick dinners
• Holiday food
• Seasonal dishes

3. Create your templates

Set up templates for:

• Photo dimensions
• Text overlays
• Recipe cards
• Post captions

Post Like a Pro

Platform	Content Type	Posts Per Week
Instagram	Feed + Stories	3-4
Facebook	Feed posts	2-3
Pinterest	Fresh pins	5-7
TikTok	Recipe videos	2-3

A few extra tips:

• Hit those peak posting hours
• Mix up your photo angles
• Use platform-specific hashtags
• Watch what performs best

Fix Common Problems

Here's what to do when things go wrong with your recipe blog's social media:

Handle Schedule Changes

When stuff breaks, here's your game plan:

Problem	What To Do
Breaking news hits	Stop all scheduled posts now
Platform goes down	Move to platforms that work
No content ready	Use your backup recipes
Seasons change	Switch up your post order

Deal with Algorithm Updates

Instagram's reach dropped 18% in 2024. Here's how to stay on top:

When This Happens	Do This
Posts reach fewer people	Look at your numbers weekly
Feed looks different	Post different content types
New features pop up	Jump on new platform tools
Rules change	Check what's allowed

Emergency Plans

1. Hit Pause

When problems pop up, stop your posts. Look at Slack during the February 2022 outage - they dropped regular content and just posted updates about what was happening.

2. Your 24-Hour Plan

When	What To Do
First 30 mins	Stop all scheduled posts
1 hour	Tell people what's up
2 hours	Get your team in the loop
24 hours	Figure out what's next

"Don't forget about your scheduled posts. When everything's crazy, it's easy to forget you've got posts lined up." - Charli Day, Author

Use Time Wisely

Day	Morning	Afternoon
Monday	Check your numbers	Plan what to post
Tuesday	Write your posts	Fix up photos
Wednesday	Set up your posts	Watch how they do
Thursday	Make backup posts	Update your plans
Friday	Look at results	Fix any problems

37% of people on social media want answers in 30 minutes or less. Keep these ready:

For This	Use This
Track posts	Buffer
Watch for problems	Google Alerts
Talk to team	Slack
Backup content	Content calendar

Wrap-Up

Here's how to nail your recipe blog's social media schedule:

Platform	Best Posting Times
Instagram	6-11 AM (Tue/Wed)
Facebook	5-9 AM (Tue-Fri)
TikTok	3-11 PM (Tue-Sat)

Post 2-3 times per week at minimum. Don't exceed 1-2 posts daily. For Instagram, aim for 4-7 Reels weekly. On Pinterest, share 10-15 pins each day.

Here's something most people don't know: 83% of social media users want FAST responses. Check your messages every 30 minutes.

"Replying to everyone who engages with you on social media is crucial for maintaining a good relationship with your audience." - Ross Copping, Author

Your weekly game plan:

Day	Action Items
Monday	Review stats, map content
Tuesday	Create posts, edit images
Wednesday	Schedule posts, track performance
Thursday	Build content buffer
Friday	Analyze weekly data

A few more tips to help you succeed:

• Pause posting if issues pop up
• Keep extra recipes on deck
• Track your numbers weekly
• Schedule content in advance

Here's the thing about Pinterest: You won't see big results for 2-3 months. That's normal. Just keep posting and tracking what works for YOUR audience.

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