Hi all, Patrick here with this week’s Recipe Kit community highlights.

In a hurry?

• Featured Recipe: Homemade Corn Tortillas from Masienda (perfect example of beautiful branding & recipe content marketing done right)

• Must-Read Blog: Trending recipes this winter from FoodBloggerPro.

• Interesting video talking about 'Why online recipes are so annoying" - great insights into how consumers think about recipes, and why our current format is the standard (and what can be improved)

🏅 Featured Recipe: Homemade Corn Tortillas

Masienda is an incredible company out of LA that has recently started heavily investing in recipe content marketing to great success.

Here's what I love about their site and this recipe:

• Amazing company branding focusing on just a few products.

• High quality recipe video (yep - this will be a constant thumbs up from me).

• Highlighting this recipe on the blog index page -- since it is a fundamental usage of their product, they keep this tortilla recipe highlighted to ensure more readers find it easily.

• Including needed equipment in the ingredients section.

• Community engagement - tons of reader comments and replies from the store below the recipe card will help with SEO and social proof.

Check out more about Masienda's stunningly designed products on their Shopify store here.

📝 Blog Highlight: Trending Recipe Ideas this Winter

A great seasonal blog post (a little late, but still useful!) from the FoodBloggerPro team, who breakdown trending recipe ingredients and ideas for you to take advantage of this winter.

📝 Video of the week: Why are online recipes so annoying?

A video that starts with "Internet recipes suck" is sure to catch my attention. A very interesting, detailed video going over the average consumer's experience using online recipes, why we have ended up in our current state, and what chefs and food influencers think about it.

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What are your thoughts on this video and how the creators (and Youtube comments on the video) talk about online recipes? Maybe we can do better... any ideas?

📬 Share Your Success!

Have a recipe that’s getting a lot of views? Reply to this email with your link—we’ll feature it in an upcoming newsletter!

Happy cooking, Patrick

P.S. Advanced Plan users: Check your analytics dashboard to see which recipes are trending this week. Starter Plan? Upgrade to unlock analytics.